3 Reasons Why Language Assessment for International Companies is Essential

So, how can international companies deal with the difficulties that come with globalisation? Of course, there are many solutions to the myriad challenges faced. But when it comes to communication, language assessment for international companies becomes vital. Here’s why:



• Hiring 

In a separate post, we looked at why language tests for businesses are essential during the hiring process. Essentially, they give employers the chance to find the top candidates for a role. They also test for language abilities and speed up the onboarding process for everyone involved.



Whether you’re looking for local multilingual candidates, or hoping to hire overseas employees with business English, issuing a language test online during the recruitment phase can help. You’ll get an accurate view of each candidate’s speaking, writing, and reading abilities. 



• Relocating 

If your international expansion is a new or ongoing venture, you’ll likely want to keep as many of your core personnel as possible. Having reliable staff with a proven track record can make the transition overseas far easier. When it comes to employee relocation, language assessment can play a critical role. 



Whether you’re trying to identify the most qualified members of your team or hoping to upskill their language abilities, an online training certification is often a good place to start. Not only does it give you the chance to benchmark current language skill levels, but it also provides a detailed look at key areas of language abilities. 



• Customer service 

As we explored in another article, customers and clients value companies that provide support in their native language. For an international company, providing customer service in multiple languages can bring some significant benefits. For example, it can make you stand out from the crowd and foster customer loyalty. 



If you’re operating on a global stage, you’ll want to have a customer support team that can back you up. Whether they’re based locally or overseas, a language audit can help you identify the strengths and weaknesses of your existing service. 

These audits use language test principles to give a detailed look at current ability levels. From here, you can make improvements and pass the benefits onto your customers. 



Final thoughts 



At Pipplet, we’re passionate about languages. We also know the importance of language assessment for international companies. This is true for the decision-makers, staff members, and customers. 



With our online language tests, you can access standardised, relevant, and scalable assessments for your business. Whether it’s for hiring new staff, employee relocation, or improving customer service, it’s an essential factor for companies focused on globalisation.